Apple Novelty: Mac Pro

Apple has once again taken the personal computer (desktop) and hammered it down into a tiny little space — somewhere out there, there's a group of Power Mac G4 Cube fans wiping off some drool with the back of there hands.

If you pay a visit to apple.com and go through the full presentation, you may find yourself muttering a low wow — the thing is simply hot — though the great and power Woz did not seem too impressed by Apple's latest novelty.

Radical Yet Completely Logical

The new Mac Pro looks unlike any other computer. Because it is unlike any other computer. By rethinking the architecture of its internal components, we had the chance to rethink the entire enclosure. And since everything centers around a unified thermal core, we were free to design a much leaner, lighter, quieter, and far more streamlined structure. Its unique design and beautiful finishes are executed to an extraordinary degree of precision. And at just 9.9 inches tall with a diameter of just 6.6 inches, it’s a pro desktop computer that can actually sit on your desk.

Made In The USA? WTF?

With the new Mac Pro, we’re assembling the entire product and machining several of its high-precision components in the United States. By leveraging the innovative power of industry-leading companies in Texas, Florida, Illinois, Kentucky, and over a dozen other states across America, we're able to build a product that's impeccably constructed and beautiful in every detail. In other words, exactly as it was envisioned by our designers and engineers in California.

That last bit of information really caught me off guard — very smart move by Apple, considering all the negative attention that cheap overseas assembly has had lately.

The Bottom Line
If Apple doesn't make the same pricing mistake they made with the Cube, this thing may end up being a big hit — their fan base has grown considerably since then.